A variety of production features have benefited the Lego company throughout its history. These features have allowed Lego to develop some of the most popular toys in the world. This includes the development of a unique interlocking mechanism and the use plastic instead of other material. These unique features helped the company https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr/ become the most popular toy maker in the world.
The 1960s saw the company expand at a rapid pace. Dagny, Godtfred Kirk Christiansens cousin, joined the company in 1960 as a model maker. Dagny was a master at creating massive models and worlds which were displayed in the showroom. This was an effective way to show the possibilities of the LEGO bricks and also to generate interest among youngsters.
In 1971 the LEGO system was expanded into new territories with the additions of dollhouses and furniture. The system expanded further in 1972 with the introduction of ship and boat sets with hull pieces floating. In the 1960s, the company began its international expansion by selling in North America via a licensing arrangement with Samsonite.
In the 1980s, the company continued to expand and diversify, while also modernizing. This included the creation of a research and development department, which has worked to keep the LEGO system at the top of its game in terms of technology and innovation. It also saw the introduction of themed sets that allowed users to build specific models without having to figure out what they should do on their own. This was the first step to more intricate construction and let children get an experience that was more hands-on using Legos.
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